About Us


Minako Salon is the NYC branch of “Hair and Esthetic HIROIN Tokyo” based in Japan.
Opening in 2016, Minako Salon brings Japanese hair styling and speciality to the Chelsea area of NYC. With a staff of both Japanese stylists and local talent, Minako Salon provides a dedicated and attentive experience that carries the HIROIN values from Japan.

HIROIN is proudly Japan’s flagship store for L’OREAL and is currently the number one provider of L’OREAL products.

Established 1947 in the Gifu prefecture, HIROIN now has 4 branches throughout Japan with the main salons located in Roppongi and Ikebukuro. HIROIN will have it`s 70th anniversary this year.